How We Are Compensated

We are compensated in one of three ways (listed below). While most of our clients choose the Advisory Services route, we offer multiple options to suit your needs. The One-Time Service option is for clients who prefer to manage their own accounts and only need a single review of their current financial status.

Path 1

Investment Advisory Services

We believe in transparency. Most of our clients choose to pay for ongoing investment advisory services instead of a one-time or annual fee.

Our fee schedule for ongoing investment advisory services is charged on the weighted average of assets as follows:

ADVISORY FEES

Total Portfolio
Annual Advisory Fee
$0 – $250,000
1.00%
$250,001 – $1,000,000
0.80%
$1,000,001 – $2,500,000
0.60%
$2,500,001 – $5,000,000
0.50%
$5,000,001 – $10,000,000
0.40%
$10,000,001+
0.30%

Our fee begins at 1% which is well below the industry average of 1.2%, based on a report done by Michael Kitces in 2020. While .2% might not seem like a large difference, working with an advisor whose fee is high will not only hinder returns, but possibly affect your retirement as well.

For ongoing investment advisory services, we have a total account minimum of at least $100,000 managed by truFP. However, we know from past experience new clients referred from the Dave Ramsey program, referring professionals, and clients make excellent clients. For this reason, we offer a Hybrid path seen below.

Path 2

One-Time Service

We know that choosing a financial advisor is a significant decision. You may have found us through our educational content, and you’re looking to ‘try us on’ before committing to an ongoing relationship. We created our One-Time Financial Review for this exact reason. It offers a known cost and a known deliverable—a comprehensive, high-level look at your entire financial life.

We utilize a transparent flat-fee pricing structure for our financial plans, with tiers based on complexity. While our ongoing comprehensive plans start at $2,000 for a single client and go up to $8,000 for joint/married clients, this initial One-Time Service is designed to be the blueprint for your long term success.

Here’s what you get: We address key questions like, “Are you on the right path?” and “Are you on track to retire when you want to?” This two-meeting process touches on every aspect of your financial life—from retirement and debt to taxation and estate planning—giving you a low-obligation opportunity to experience truFP’s comprehensive planning process.

You’ll have a definitive price after our complimentary initial meeting, ensuring no surprises.

Path 3

Hybrid

For early investors that do not meet the minimum portfolio size, our Hybrid path combines a low flat fee with on-going investment advisory fees.

  • For the development of a financial plan, we charge an initial $500 fee.
  • Investments under our management are applied to the standard Advisory Fee schedule listed in Path 2.
  • We charge an annual fee of $250 until the client’s portfolio reaches $100,000. Once the portfolio under our management reaches $100,000 or greater, the $250 annual fee no longer applies.